Marketing Generalist – Full Time | Oak Park, MI
It’s for real! We have an award-winning company culture like none you’ve ever experienced. We offer fantastic opportunities for professional development, financial stability and personal fulfillment.
We invest in your success! Each year you will complete a Vision and Goals Worksheet outlining your personal, professional and health goals. Our Leadership Team is excited to help you reach your ambitions.
We strive for life balance, not work-life balance. We genuinely want you to be happy.
We love to surprise you! You’ll receive a We Care Friday; an unexpected phone call on Thursday to tell you, “Don’t come in tomorrow. We’ve got you covered!”
No secrets here! We practice open-book management, so you will always understand our financials. You’ll learn how to understand our income statement and balance sheet like a pro and will never be in the dark.
We hire awesome people who strive to delivery extraordinary service. We’re looking for an experienced Marketing Generalist to join our growing team. We’d love to talk to you!
Job Summary
Under the direction of the President, the Marketing Generalist will plan, develop, implement, and grow the delivery of a fully integrated, inbound-focused marketing strategy aligned with company objectives for our business. As imageOne’s Marketing Generalist, you have a curious, make-no-assumptions, inquiring mind.
You are our curator of market content and you’re both creative and analytical. You enjoy planning and executing marketing initiatives independently, relying on outsourced support when needed. You’re amazing at connecting the dots and your focus and leadership are key as you approach each day with energy, purpose, and passion. You love to collaborate, you’re super accountable, you energize the iO team, and you “get” imageOne, our core values, and the extraordinary customer experience we deliver. You thrive as a one-person department and are open to the possibility of growing a team.
Responsibilities
- Develop and execute the marketing plan for new and existing products.
- Contribute to company goals and objectives by:
- Establishing the lead nurturing strategy, consistent messaging, prospect outreach and measuring results.
- Generating high-quality leads and meeting or exceeding lead goals.
- Continually increasing our inbound leads.
- Design, test and execute progressive lead gen and nurturing campaigns with marketing automation
- Measure/report on effectiveness of campaigns including leads generated, opportunities created and revenue. Look beyond data to see trends and patterns.
- Collaborate/strategize with sales team to develop sales enablement materials like collateral and presentations
- Manage all aspects of our Hubspot platform, including marketing workflows, content, and initiatives. As our CRM champion, use your expertise to engage and train the sales team on Hubspot tools.
- Responsible for comprehensive and wide range of print and digital marketing materials including write/edit copy, design, proof, and publish.
- Work closely with marketing vendors/partners when necessary to accomplish marketing goals.
- Grow the inbound marketing content strategy in alignment with SEO best practices.
- Strengthen and grow imageOne’s reputation through:
- Monitoring and enhancement of company website.
- Creating and sharing content that is helpful and interesting to our customers using appropriate channels.
- Engaging and interacting with customers through appropriate social media channels.
- Support all internal company initiatives with presentation design, materials, event planning, social media
Requirements
- Authentically live and model our core values
- Bachelor’s Degree and 3 years in a similar role
- 2+ years with Hubspot, Salesforce, PowerPoint and Adobe Creative Suite
- Comfortable executing day-to-day marketing initiatives
- Highly organized with demonstrated follow-through
- Strong interpersonal, analytical, and problem-solving skills
- Positive attitude and adapts well to change
- Self-motivated, exceptional at prioritizing, and leading a team
- Enjoy what you do!
Core Competencies
- Excellent and highly creative marketing experience
- Proven skills in lead generation
- Proven success in marketing campaigns and analytics
- Excellent organizational skills and attention to detail
- Excellent time management skills with a proven ability to meet deadlines
- Excellent verbal and written communication skills
- High level proficiency in Hubspot, Salesforce, PowerPoint
- Experience with Zoominfo a plus
Perks of this job!
- Amazing workplace culture!
- Competitive salary
- Hybrid work schedule
- Medical, Prescription Drug, Dental and Vision Benefits
- Health Savings Account benefits
- Flexible Spending Account benefits
- Company-paid Life Insurance
- 401K Matching Program
- Paid Time Off Program
- Additional Days Off – Community Service Day, Your Birthday, We Care Friday
More about us
imageOne provides Managed Print Services and Document Lifecycle Solutions to companies throughout the United States – helping them decrease and control costs, improve productivity and simplify their printing and document workflow environments. Every day we bring energy, passion, and an unending drive to deliver an extraordinary customer experience. How awesome is that?
With the honor of awards like – INC. Magazine’s Top Workplaces, Forbes Small Giants: America’s Best Small Companies, Detroit Free Press Top 100 Workplaces: #1 in Michigan, Crain’s Cool Places to Work in Michigan, Metropolitan Detroit’s Best and Brightest Companies to Work For, and National Best and Brightest Companies to Work For – we are proud to be recognized as a company that is moving forward with great momentum.
If you find pleasure in exceeding expectations…we’d love to hear from you!
